Adam Natrop
Strategic Systems Architect
AI Workflows • Automation • Technical GTM • Digital Infrastructure
I help organizations turn fragmented tools and unclear goals into structured, scalable systems. My strength is leading discovery conversations, translating complexity into clarity, and designing automation-first architectures that align technology with business outcomes.
My Approach
My career has followed a consistent pattern: translate complexity into clarity. I started in global storytelling and technical media production, then pivoted into web development, automation, and AI workflows. Today I operate at the intersection of business strategy and technical architecture—bridging executives, creatives, and technologists to design systems that help teams execute effectively.
Outcomes
Discovery → clarity: align stakeholders around a system that makes sense.
Automation-first: reduce manual work and scale repeatable processes.
Architecture thinking: connect messaging, journeys, tools, and operations.
Translation layer: bridge exec goals and technical implementation.
What I Do
Solution Architecture & Discovery
- •Clarify goals, map workflows, define requirements, align stakeholders
Automation & AI Workflows
- •n8n orchestration, GPT-enabled processes, integrations, scalable operational automation
Messaging-to-Systems Translation
- •StoryBrand-informed clarity that connects positioning to journeys, funnels, and systems
Experience
VP Marketing & Technology
Unrestricted MKTG
Aug 2022 – Present
Serve as a cross-functional systems architect operating at the intersection of marketing technology, automation, and digital infrastructure. Role has evolved beyond traditional marketing leadership into technical strategy, discovery, and solution design across client environments.
- •Lead discovery conversations translating business goals into structured digital systems
- •Design automation-driven ecosystems spanning websites, CRM integrations, analytics, and AI workflows
- •Act as a translation layer between leadership, creative teams, and technical implementation partners
- •Introduce repeatable frameworks that shift organizations from ad-hoc execution toward scalable systems
- •Guide technology decisions and workflow architecture aligning messaging, operations, and infrastructure
Owner | Digital Systems Architect & Technical Strategy
Kryolum LLC
Aug 2019 – Present
Founded Kryolum as a production-focused studio which evolved into an independent systems architecture and automation environment centered on digital infrastructure, AI workflows, and technical strategy.
- •Design automation-first workflows connecting websites, CRM systems, analytics, and AI processes
- •Architect technical environments aligning messaging, operations, and infrastructure
- •Provide strategic consulting around digital architecture, workflow design, and technology planning
- •Build and test emerging AI and automation frameworks to support scalable business operations
- •Act as a technical translator helping stakeholders understand complex platforms and make informed decisions
Independent Media Producer & Technical Creative Strategist
Simple Video Works
Jan 2012 – May 2022
Built and led an independent media production practice delivering documentary-style storytelling and technically complex creative projects.
- •Managed full project lifecycles including discovery, technical planning, and delivery workflows
- •Designed and supported technical production environments and infrastructure
- •Led cross-functional production teams balancing creative execution with operational structure
Video Manager
Fairview Health Services
Dec 2011 – Jun 2019
Led development of a full-scale video production department while architecting the technical infrastructure and workflows supporting enterprise communications initiatives across a large healthcare network.
- •Designed production infrastructure including shared storage, editing systems, and workflow architecture
- •Built scalable processes aligning creative production with operational communications goals
- •Partnered with executive and clinical stakeholders to translate complex messaging into structured communication systems
Adjunct Faculty
Minnesota School of Business
2011
Developed curriculum and taught courses in camera operation, editing, lighting, and motion graphics while supporting technical lab environments.
Principles
Systems
Clarity
Repeatability
Reliability
Let's talk systems
If you're building or selling a complex product and need clearer demos, tighter solution narratives, or automation-first architecture, I'd love to help.